Emma Raducanu’s lawyers were quick to apply for trademarks on her name after her stunning US Open win, with the tennis star already predicted to become the first £1billion sportswoman.
The 18-year-old shocked the world of tennis, and sport as a whole, to storm to the US Open title on debut, not dropping a set in the process.
He win over Leylah Fernandez in the final in New York cemented her place as a global superstar and unleashed an array of opportunities to cash in on her success.
The Sun report that lawyers in the UK have applied to safeguard the words ‘Emma Raducanu’, ‘Emma’ and ‘Raducanu’ with a string of possibilites in mind, including cosmetics, clothing and footwear.
The teenager from Bromley is managed by Max Eisenbud of IMG – who works with the likes of Naomi Osaka and Novak Djokovic – and will be tasked with making the most out of her newly-found star status.
Chairman of InterTalent, Jonathan Shalit, believes that she will break records with her earning-power, and overtake the likes of Osaka and Serena Williams, who were the highest paid female athletes last year.
‘In the space of a week, Emma has become a global phenomenon,’ said Shalit.
‘I already have her down to become the first US$100 million British female sports star.
‘And if she continues on her current trajectory, she will be worth US$1 billion and be the biggest female sports star in the world.’
Shalit believes Raducanu’s multicultural background is absolutely ideal to market her across the globe, having been born in Canada to a Romanian father and Chinese mother, but living in the UK since she was two-years-old.
‘Emma is a sponsor’s dream. She is a mix of Romania, China, Britain and Canada. She is 18 and she is a gorgeous young woman.
‘She is in a gladiatorial individual sport,…
Source : metro
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