As the years have passed and technology has improved, the likelihood of unknown players emerging out of nowhere to star at a World Cup has radically diminished. The routine use of analytics, “digital scouting” (where video footage is prioritised over the need to see the player in person) and meticulous data available from across the globe means that any national team player who stands out from the age of around 15, no matter where they are from, is typically flagged up immediately.
As a result, when it comes to the transfer market, major tournaments are now merely a setting in which final checks are carried out by clubs looking for confirmation that a player is of the required quality to join them. Running the rule over a player at a World Cup — when the pressure is unlike any other in the quest for the most prestigious trophy of them all — is still useful and watching how a player conducts themselves while representing their country in such a scenario offers scouts and club representatives further insight into their character. But, for the most part, clubs are already fully aware of what they are dealing with.
This year’s World Cup, however, offers a few more challenges than normal. Qatar 2022 starts on Nov. 20 (a week after the European domestic season pauses) and ends on Dec. 18 (a week before the Premier League returns on Dec. 26.) With the monthlong January transfer window opening on the 1st of the month, time will be short for clubs to capitalise on what they have learned from players on the pitch. But with international football taking centre-stage for the next month and no domestic fixtures to get in the way, clubs may also have more breathing space to figure out what they want.
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Facing a World Cup in the middle of the European season will already have caused an impact on the general planning of the campaign — especially in terms of how to gauge and pinpoint the fitness level of the players….
Source : espn