4 possible directions for Cody Rhodes after losing the WWE title to Gu
Cody Rhodes walks into Clash in Italy with everything to lose.
His reign as Undisputed WWE Champion has defined the past year on SmackDown, but Gunther’s rise has created real tension around what happens next. The Ring General has momentum, credibility, and a track record of dismantling top stars without blinking. That makes this match feel less predictable than most title defenses.
If Gunther pulls it off, WWE instantly reshapes its main event landscape. Rhodes would no longer be the man leading the brand with the championship over his shoulder. Instead, he would face something arguably more compelling: adversity. Here are four strong directions WWE could take if Cody leaves Italy without the gold.
A direct rematch keeps the fire burning
The most straightforward path is an immediate rematch. WWE has often leaned into unfinished business after a major title change, especially when the dethroned champion has a legitimate claim to redemption. If Cody loses in controversial fashion or barely comes up short, the story almost writes itself.
An immediate rematch would keep Rhodes in the spotlight and maintain the emotional intensity between him and Gunther.
It would allow WWE to stretch the rivalry across multiple events rather than treating Italy as a one-night shock. For a champion like Cody, who built his reign on grit and resilience, chasing what he lost could resonate even more than holding it.
New singles feuds could redefine his character
If WWE chooses not to run it back immediately, SmackDown offers fresh ground. A former champion stepping away from the title picture can sometimes unlock more creative storytelling. Cody would no longer be defined by defending the belt. He could focus on proving something else.
There are several credible names ready for that spotlight. A rivalry built on pride, jealousy, or ideological differences could give Rhodes a new edge.
Without the championship, his motivations shift. Is he fighting to…
