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If Tiger Woods takes just a single swing in public this year, the three-quarter wedge shot that was broadcast to the world on social media on Sunday is an $8 million walk-off.
“Making progress,” was the only message attached to Woods’ tweet, but it might as well have read “making money,” based on the limited understanding of the PGA Tour’s Player Impact Program. The $40 million (up to $50 million next year) initiative was a response to the growing threat of a rival super league and unlike every other competition, from the FedExCup to the RSM Birdies Fore Love, it is largely based on an aggregate score of social media influence and brand exposure.
“So [Woods] waited until he knew I was gonna be on the golf course AND he doesn’t tag me on the post? Pretty obvious I’m in this Cat’s head. #PiP #$40,000,000.00 #WontGoDownWithoutAFight,” tweet Jim Herman, who has created something of a cult following on Twitter as an anti-PIP hero.
The timing of Woods’ post, either by accident or otherwise, is impossible to ignore. Unlike nearly every list and award the Tour doles out, the PIP runs on the traditional calendar and Sunday marked the final official round of 2021.
‘Making progress’: Tiger Woods posts video of himself hitting full golf shot
The brief video also fit perfectly into the nebulous formula that produces a player’s impact score. The score is based on a player’s popularity in Google searches, Nielsen Brand Exposure, Q-Rating, MVP Index rating and Meltwater Mentions. How that list is aggregated is as much a mystery as the list itself.
“We don’t have any intention on publicizing it,” Tour commissioner Jay Monahan said in August at the Tour Championship. “To us, it’s a program that we created, was created by our players, with our players, for our players, and that’s what we decided that we were going to do when we created it.”
But the program seems to be as secretive to the players as it is to the public and media.
“No…
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Source : yahoo
