LIV Golf has inked a multi-year deal with The CW Network to broadcast its tournaments starting with the 2023 season. All 14 events will be on The CW, with Round 1 (Friday) coverage on its app and Rounds 2 and 3 (Saturday and Sunday) on both traditional broadcast television and the app.
“This is a momentous day for LIV Golf as this partnership is about more than just media rights,” said LIV Golf CEO Greg Norman. “The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States.
“We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season,” Norman continued. “The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports.”
LIV Golf has been on different networks in a variety of countries for most of its brief existence — it’s on Viaplay in Finaland, Eleven in Luxembourg and Mola TV in Singapore, for example — but it has always viewed a TV deal in the United States as a big-time component of its future growth. It’s no secret that the holy grail of programming in this era is live sports, and The CW landed a live sport that includes several of that game’s greatest champions, including Phil Mickelson, Brooks Koepka and Dustin Johnson.
“Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league,” said CW president Dennis Miller. …
Source : cbssports
