[ad_1]
The Football Association has launched a three-year strategy focused on the Women’s Professional Game, with the aim of maximising attendances, producing world class talent and continuing to grow commercial revenue.
The Women’s Super League is in the first season of its three-year £21million broadcast deal with the BBC and Sky Sports, which has seen record viewing figures for top-flight matches. The BBC have averaged viewing figures of 668,000 while Sky Sports have averaged 318,400.
However, there have been concerns the TV coverage has had a knock-on effect on attendances across the division, with an average of 2,282 this season.
The FA has launched a three-year strategy focused on the Women’s Professional Game
The FA are targeting an average attendance of 6,000 for the WSL and Kelly Simmons, the FA’s director of the Women’s Professional Game, believes they have to ‘recreate the habit’ of watching live matches.
‘We know from the research we did around the Lionesses when we were selling tickets for Wembley that there are still concerns amongst fans in terms of coming back to big live events and to using public transport. Fans have not been able to come to the games sometimes. We’ve got to recreate the habit.
‘We’ve got a fantastic opportunity with Sky and BBC to build that awareness and build that engagement and sign-post fans back. I’m sure there probably is an element for those who are nervous that they now have access to watch it on TV through Sky, BBC and the FA Player. But I think it’s more about re-creating those habits and building the profile back up.’
Clare Balding, Rachel Yankey and Karen Carney present BT’s coverage of Arsenal v Tottenham
The FA are targeting an average attendance of 6,000 for the Women’s Super League
The announcement comes ahead of the third ‘Women’s Football Weekend’, a landmark moment within the season that shines a spotlight on the women’s game. In previous years, clubs have…
[ad_2]
Source : dailymail
