Super Bowl LVII on pace to be 3rd-most-watched with 113M viewers
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The Kansas City Chiefs’ rally to defeat the Philadelphia Eagles 38-35 in Sunday’s Super Bowl LVII is on pace to become the third-most-watched television show in history, with an estimated 113 million people watching, according to preliminary numbers released Monday.
Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox’s and the NFL’s digital sites. The figures are via Nielsen’s Fast National data and Adobe Analytics.
The 2015 game between the New England Patriots and Seattle Seahawks on NBC holds the record at 114,442,000 viewers (not including streaming), followed by Super Bowl LI in 2017 on Fox between Atlanta and New England (113,668,000).
This was Fox’s 10th Super Bowl since it began airing NFL games in 1994 and the second-most-watched program in Fox Sports history.
It would also be a slight increase over the 112.3 million average for last year’s Super Bowl. The Los Angeles Rams’ victory over the Cincinnati Bengals was broadcast by NBC and Telemundo and streamed on Peacock and NFL digital sites.
According to Adobe Analytics, this year’s digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year (6 million) and more than double Fox’s last Super Bowl in 2020 (3.4 million).
It was the third straight year the streaming average has surpassed 5 million. The first Super Bowl to be streamed, in 2012, averaged 346,000.
Rihanna’s halftime show averaged 118.7 million viewers, making it the second-most-watched show in Super Bowl history. Katy Perry’s 2015 performance holds the top mark at 121 million.
The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most-watched non-soccer event in Spanish-language cable history.
The Spanish-language number is down from last year’s record of 1.9 million on Telemundo, which unlike Fox Deportes has broadcast affiliates…
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