NASSAU, Bahamas – Jon Rahm can pinpoint when his voice in the game started to be heard.
“This is a clear moment, very clear,” he said. “The second I won the U.S. Open apparently I got all the credibility I needed. Before that, nobody cared. I got COVID, Memorial happened, then I win the U.S. Open and all of a sudden my opinion matters, that’s kind of how it went.”
On Wednesday, ahead of the 2022 Hero World Challenge at Albany Club, a course where he has notched a win in 2018 and a runner-up a year later in three career starts, Rahm spoke elegantly about the role of money in the game of golf.
“I’m in a very, very, very, very privileged position in life. I’m no one to be thinking about money,” he said. “Luckily, I’ve played really good golf and I’ve had the opportunity to earn more money than I need.”
But Rahm acknowledged that he and his fellow PGA Tour brethren have benefited from the formation of LIV Golf and the existential threat it has created to the Tour’s supremacy. He argued that LIV’s aggressive spending to attract players to the upstart league has sped up the Tour’s plans to raise purses and increase the Player Impact Program money from initially $40 million last year to $100 million split between the top 20 finishers. (Tiger Woods finished first for the second straight year despite playing just nine rounds this year.)
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“I think on this side of things we should be thankful that LIV happened,” Rahm said. “I don’t know if those changes would have happened if LIV wasn’t in the picture. So to an extent, yeah, we should be thankful.”
Rahm finished fifth and was awarded $6 million in the most recent PIP standings, which rewards the 20 players with the most positive impact on the Tour’s business.
“I’m not surprised I was in fifth place, pretty much to be expected. It’s not something I spend much time thinking about, right? I’m not going to change how I operate…
