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LIV Golf, ahead of its second season, made history Thursday.
The Saudi-backed league and CW Network announced an agreement on an exclusive multiyear exclusive television contract, starting with the 2023 season. It becomes the first television broadcast agreement for LIV Golf, which last season was limited to digital streaming on its official website and on YouTube.
As part of the agreement, of which financial terms were not disclosed, viewers can also watch the matches on the CW app. The network will televise 14 events for the second LIV season. The first rounds of the 2023 schedule will not air on live television, per the announcement, but will instead be available for streaming on the app. The second and third rounds will be broadcast on live TV and on the app on Saturdays and Sundays.
Here’s everything you need to know about the arrangement.
What is CW?
The CW Network is an American television network that is majority-owned by Nexstar Media Group, holding 75% of the share. The network offers various sports and entertainment options.
“For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates,” Dennis Miller, president of the network, said Thursday in a statement. “This also marks the first time in The CW’s 17-year history that the network is the exclusive broadcast home for live mainstream sports.”
The CW broadcast team for LIV Golf events will include Arlo White (play-by-play), David Feherty and Jerry Foltz (in-booth analysts) and Dom Boulet, Su-Ann Heng, and Troy Mullins (on-course coverage and feature reporting).
Why was a TV contract important for LIV Golf?
Since its inception, the executives at LIV Golf have sought an exclusive television deal with an American network as a key element in its growth…
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