Novak Djokovic Invests + Named Ambassador In The Pioneer Of Hydration

New York, New York, 17th January 2023 – Novak Djokovic, one of the world’s most respected and accomplished tennis players, announced today that he has joined waterdrop® as an investor and ambassador.

Based in Vienna, waterdrop® has been shaking up the beverage industry since 2016, thanks to its waterdrop® Microdrink and global hydration platform. Determined to change the fundamentals of an obsolete ecosystem, waterdrop® and Novak Djokovic decided to raise their voices against unhealthy sugary drinks in plastic bottles.

This long-term partnership is set to highlight a new vision of the beverage industry and a new face of a committed generation of athletes. According to the Plastic Pollution Coalition, one million plastic bottles are purchased every minute around the world, and 91% of all plastic is not recycled.

“Becoming an athlete doesn’t just rely on talent and training, but also on the choices you make for your body. I had to unlock many different spheres of knowledge and apply them to my everyday life. A healthy lifestyle includes proper hydration with no concessions on environmental impact. I believe that by working together, we can make a real difference and get rid of all the plastic bottles on the tour,” says Novak Djokovic. “I make the decision to take responsibility for my choices as an athlete, as a public figure but also as a father, and to stop promoting the use of any of these pre-filled beverages.”

Previous to this announcement, the company has recently established itself as a reference in terms of sports hydration with the launch of the waterdrop® Microlyte category: a new hydration-boosting cube that contains five electrolytes and nine vitamins. Unlike traditional sports drinks, waterdrop® Microlyte is naturally flavored, includes no sugar or caffeine, and eliminates can and bottle waste with its dissolvable cube form.

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