Tennis Canada, in partnership with National Bank, unveils Game. Set.

Montreal, March 21, 2023—Tennis Canada, in partnership with National Bank, is proud to unveil the Game. Set. Equity. commitment, an ambitious and holistic strategy that will advance gender equity at all levels of the tennis ecosystem in Canada, from playgrounds to the professional tours.

“Over the last few years, Tennis Canada has been able to realize important milestones towards gender equity in tennis, most notably by securing a 10-year partnership with National Bank in 2021 with a proportionate amount of the investment earmarked for advancing the participation and retention of women and girls in tennis,” said Michael Downey, CEO of Tennis Canada. “However, the unveiling of Game. Set. Equity. marks the beginning of a new era for Canadian tennis. It will be the first time in our history that our sport has a long-term road map for creating sustainable change for women and girls in all areas of tennis, from high-performance and coaching to leadership and beyond. The five-year targets are ambitious as they should be, but we are really excited to see how things will unfold.”

Five pillars of success

Created by Tennis Canada, the Game. Set. Equity. commitment will be delivered through five key pillars that align with the International Tennis Federation’s Advantage All strategy:

1. Grow Participation: In partnership with our Provincial and Territorial Tennis Associations and other industry partners, invest in bespoke opportunities that are proven to attract and retain women and girls as participants and leaders in tennis.
2. Lead Equitable, Inclusive and Safe Experiences at Tennis Canada: Working in collaboration with all genders at Tennis Canada on creating and promoting safe and inclusive experiences for women to thrive while maintaining education efforts.
3. Women Leading: Achieving and sustaining gender parity in leadership roles, both across the organization and the business of tennis in Canada.
4. Commercial Advancement of the Women’s Game: Striving to be…