Chris Jericho Criticizes Recent MJF Promo Insult As “Uncomfortable”

In an appearance on Sports Media with Richard Deitsch, AEW star Chris Jericho was asked about his process of cutting promos and how he comes up with them. Jericho took Deitsch through his method, explaining the most important thing is committing to the promo.

“You just have to commit,” Chris Jericho said. “For something like the drone, you commit, and you make people believe the drone is real, and you’re pissed off, and, ‘I’m going to smash it.’ And that’s how it works, and that’s just what you do. How do I do a promo? I do write them down because I need to get my thoughts in order. Sometimes it’s only an hour before the show, and sometimes it works great. Sometimes, it doesn’t work. Basically, I put my thoughts together. I’ll write them down, kind of bullet points, and then just kind of think about it and let it sink for a bit. If you’re going to tell a joke or some kind of an insult, you better make sure it’s good. And once again, you better to commit to it, and you can’t force it. It has to come to you.

“I used to hate that in WWE. It’s like, ‘you need an insult here.’ If you didn’t have the right one, you’d go out there (and crash and burn). I remember Vince made John Morrison use the insult of ‘platypus dung.’ I was like, ‘John, you can’t say that. No one’s going to laugh.’ He said ‘well, Vince wants me to say it.’ I said, ‘just say you forgot to say it.’ And of course, he said it, it dies.

“You have to be confident, you have to have your thoughts in mind, but you also have to be cognizant of, ‘if things change, like a conversation, if something happens, you’ve got to roll with that too.’ So it’s almost like if you asked Wayne Gretzky, ‘how does he score a goal?’ It’s probably hard to explain because it’s just something he does. And it’s always been that way for promos for me, because when I first started in 1990, I wasn’t the biggest guy. I knew I would never be the biggest…